Products with organic certification: do Brazilian consumers perceive their attributes?

Paper Aims This work aims to identify the socio-environmental attributes related label ‘Brazilian Organic Product – BOP- perceived by consumers of organic foods. Originality paper is pioneering in understanding BOP Brazil consumers. Also, unique exploring dimensions “organic’, “environmental” and “social” based on Brazilian law regarding food Guidelines Certifiers Products Brazil. Research method A survey was conducted with 106 foods an exploratory factor analysis (EFA) carried out. Main findings Results showed that eight (Labor Laws Social Incentive; Environmental Practices; Management; Protection; Preservation; Natural Products; Animal Welfare; Non-renewable resources) influence consumer’s perception about label. Implications for theory practice For this study shows how perceive socio environmental through labels can motivate purchase. practice, intended provide insights marketing managers better improve information public policy policies reach out more